THURSDAY JUNE 21
First Class: The Light Fantastic

Finally, an airline that knows there’s no rule that you have to arrive stuffed.

June 2007

On most international carriers, first-class meal service comes with the expectations inherent at $15,000 a seat: the full monty of champagne, caviar, beef tenderloin, beurre blanc — and that bloated feeling that often goes Zantac-in-hand with eating a lot of rich, highly caloric food on little sleep at 40,000 feet. Leave it to Japan’s All Nippon Airways to find a better way.

As part of its recent first-class revamp, the perennial Asian long-haul favorite introduced several amenities intended to lower the volume. Along with new private, cushy, 33-inch-wide sleeper seats, there’s now “knit cabinwear” (picture wearable, cashmere-soft blankets a thousand times more elegant than sweats), more hushed and attentive service and miraculous, spa-worthy cuisine.

(Continue reading this story on Dealmaker)

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