How Michael Gordon parlayed his dealmaking strengths to fight childhood hunger at home.

For Merrill Lynch media/telecom banker Michael Gordon, working with Share Our Strength, a respected charity that tackles world hunger, came almost as naturally as cooking up a deal. As with most of his business transactions, Gordon’s involvement with Share Our Strength stemmed from relationships: A client, veteran entertainment executive Neil Braun (NBC, Viacom, Starz Media), recognized both his pragmatic skill set and interest in the issue and recruited Gordon to join him on the charity’s board two years ago.

Gordon was drawn to its business-minded approach to fundraising. Since 1984, it has raised more than $200 million without taking a dime from the federal government or foundations. “It doesn’t follow a cookie-cutter approach to nonprofit,” Gordon explains. “It raises money and invests in programs like a for-profit enterprise.”

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